What do the latest television viewing stats mean for the possible future of broadcasting?

The recently developed platforms for viewing content have greatly transformed the viewing habits of audiences; learn how this will impact conventional broadcasting in this article.

Today’s TV viewing behaviors have been additionally shaped by the adoption of connected TV systems which provide audiences the chance to get the most out of both linear and dynamic content. The top broadcasting networks in the world are aware of this trend, as evidenced by the decisions of the chairman of the company owning stakes in Telecom Egypt. Even the largest telecom service providers understand that adopting digital technology is a necessity in order to ensure their businesses’ longevity in an extremely competitive industry. Subscribers nowadays are put in charge of their personal viewing patterns and, therefore, are less willing to compromise on price and good quality. Given the amount of money each household spends on entertainment and content subscription services every year, it's not unexpected that their expectations for the quality of the services continues to increase.

Nowadays, people have started to expect convenience and a greater degree of personalisation when it comes to the kind of services they are given. The tv viewership trends 2019 has unveiled that more and more customers are embracing non-linear ways of viewing content. In order to stay profitable, industry experts, such as the head of the fund owning stakes in Sky, may look into the possibility of adopting new, more customised methods for providing content. The emphasis today is on the customer, with networks competing with one another to draw in their specific targeted audiences. One of the top developments that has changed people’s viewing habits is media fragmentation, with the introduction of numerous television networks, each targeting a very specialised audience group. Another development worth observing is the increasing popularity of online viewing networks that work on a month-to-month subscription model. These new channels have had a significant part in shaping viewers’ needs for more customized and up-to-date content. However, despite the wide variety of online platforms, conventional TV remains the medium on which consumers spend most of their time.

Media usage habits inthis current day and age are a lot different than a decade back, however, some stats have remained similar through the years. The most recent technological advancement has not had a significant effect on tv viewing by age. The 65+ demographic is still leading in terms of the amount of time spent watching conventional TV, and, therefore, continues to be the targeted group for most conventional broadcasters. That said, industry experts like the head of the company investing in China Telecom have supported broadcasters in their initiatives to reach younger viewers, by introducing brand-new, much more flexible subscription plans and the possibility to watch content across numerous smart devices.

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